Lay's

al Plato

.Line up

We redesigned Lay´s al Plato to prepare it for a future line expansion to new flavors. In addition we proposed a few minor tweaks to enhance the visual language of the pack.
.Logo

Minor logo modifications and new iconic bullet system for product attributes communication.
.BBQ Details

We developed the first flavored SKU of the line, BBQ, where flavor is the hero.