.New Design

After a couple of successful years on the market, MT design needed a revamp to prepare the product for its international expansion throughout America.

Having already laid strong bases for growth into the brand's visual DNA, this redesign project benefited from the fertile graphic universe owned by the brand, while also serving as a kick-off for the brand's next generation.
.Zoom In!

After an extensive consumer-based international research across the concerned countries, this project identified the opportunities to successfully address a broader and culturally diverse target.

Product hierarchy and texture appeal was boosted through a much more dynamic photo-shoot.
Color visibility and complexity was enhanced to pump up the flavorful fun message.
Typography gained sensitivity to ensure a closer and more engaging communication.

This new design's success and acceptance was immediate, and consolidated the business growth from Argentina all the way up to Canada.