Nescafé came to us to help them uplift its Argentine flagship brand Nescafé Dolca.
The main goal was to give this leader brand a new visual language in order to engage a younger audience.
Working with Nestlé and market research consultancy GfK ( www.gfk.com/ar ) we created this new eye-catching look for Nescafé Dolca that (we are proud to admit) was instantly loved by consumers.