.Objectives

Back in 2010 Quaker Argentina trusted us the task of developing the shopper material to support the launch of Quaker cookies at the point of purchase.

The final goal was to leverage Quaker endorsement to raise Oat Cookies as a true new cookies sub-category in the local market.
.Proposal

The communication concept aimed to capitalize the strong traditional awareness in the local market of Quaker as a synonym of high quality oat meal.

To convey a sense of Quaker's ownership of this new category, the main selling lines deviced were:
-Quaker cookie: THE oat cookie
-The only one with Quaker oat

The graphic concept relayed heavily in Quaker's natural attributes, Oat grains and flakes, and a close up product shot to showcase the product texture and appeal.
.POP material

To dress the Point of Purchase we developped a wide range of graphic applications.
Find a few examples below.
.In store

To own the product neighborhood, a series of in-store graphics were explored enhancing the Quaker brand presence in the cookies world.